University : Pondicherry University
Announcement : Syllabus
Degree : MBA
Subject : Tourism
Home Page : http://www.pondiuni.edu.in/
Download Syllabus : http://www.syllabus.gen.in/uploads/1303-MBATourism.pdf
MBA Tourism Syllabus :
MBAT – 411 : Management Process & Organisational Behaviour
** Providing conceptual understanding of principles and practice of management;
Related : MBA Insurance Management Syllabus Pondicherry University : www.syllabus.gen.in/1298.html
** Familiarizing the students with the concepts of organizational behavior; and
** Familiarizing the students with the contemporary issues in management.
Unit – I :
Management Concepts and Functions: Nature and Levels in Management – Managerial Roles and Skills – Tasks of a Professional Manager –– Manager and Environment – Social Responsibilities of Business.
Planning: Steps in Planning Process – Scope and Limitations – Short Range and Long Range Planning – Flexibility in Planning – Characteristics of a Sound Plan – Management by Objectives (MBO) – Decision Making.
Unit – II :
Organising: Organisation Structure & Design – Authority Relationships – Delegation of Authority and Decentralisation – Interdepartmental Coordination – Emerging Trends in Corporate Structure, Strategy and Culture – Impact of Technology on organisational design – Mechanistic vs. Adoptive Structures.
Unit – III :
Directing and Controlling: Motivation – Motives – Characteristics – Motives Theories – Motivation and Productivity – Leadership Styles & Models – Process of Communication – Formal and Informal Communication – Verbal and non-Verbal Communication – Barriers to communication – Control Process – Methods, Tools and Techniques – Design of Control Techniques – Choices in Control.
Unit – IV :
Organizational Behavour: Individual Behaviour and Differences – Personality – Attitudes and Beliefs – Valves – Perception – Perceptual Selectivity – Transactional Analysis – JOEHARRY window – Management of Stress
Unit – V :
Group dynamics : Group Behaviour – Group Formation – Understanding Work Teams– Conflict, Negotiation, and Intergroup Behaviour – Management of Change – Resistance to Change – Organisational Development.
MBAT – 412 : Economics For Tourism
** To expose the learners to the basic economic concepts; and
** To help them acquire necessary skills in the application of economic tools in managerial decision making.
Introduction – Economics and Tourism – Tourism Demand – Theoretical background – Types of Tourism Demand – Determinants of Tourism Demand – Life Cycle Factors- the Global View – Measurement of Tourism Demand – National and International Tourism Demand. Tourism Supply – Augmenting Tourism Products.
Tourism Demand Forecasting – Methods of Forecasting – Public and Private Sectors in Tourism – the Need for Public and Private Sector Co-operation in Tourism – Growth of Tourism Demand in India.
Cost Concepts- Short Run Vs. Long Run Costs – Production Function – Input: Output Relationship – Law of Variable Proportions – Returns to Scale – Break Even Analysis – Market Structure and Competition – Pricing in Tourism – Determinants of Price.
Macro Economic Environment – National Income Analysis – Business Cycles – Fiscal and Monetary Policies – Economic Transition in India – Inflation Analysis – Liberalization, Privatization and Globalization – Government’s role in Tourism – Tourism Policies of Government of India.
Impact of Tourism – Economic Aspects – the Multiplier Effect – Displacement Effect and Tourism – Tourist Spending – Costs and Benefits of Tourism to Community – Environmental Aspects – Contingency Valuation Method.